Franz&René turns profit transfer into a celebration for Vaudoise
The Bern-based agency Franz&René continues its work for Vaudoise Versicherungen and designs the new brand image with a central theme linked to the insurance company's cooperative roots: the distribution of profits to customers.
The annually recurring campaign focuses on the distribution of profits to customers. The green bubble, the newly introduced visual element of the new brand territory, becomes a balloon for this occasion. The visual will recur annually in this form and plays with Vaudoise's new visual language.
The new brand identity focuses on an honest, direct tone that is intended to reflect the feelings of the clientele in an unfiltered way.
The campaign will be implemented nationally in OOH, DOOH, POS and digital.
Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Senior Digital Consultant), Gianluca Terzini (Art Director), Eric Kohler (Art Director). Production: Mécanique Générale (3D, Paris). Media: Mindshare.
