Four promotes the new wireless pushbuttons from Feller
Connected Home is the foundation for smart and intuitive living. That is why expanding the Feller product line with wireless push buttons is the logical next step in further developing the Feller Connected Home ecosystem. The push buttons were developed for both the Philips Hue and EnOcean ecosystems.
The advertising communication for the launch was created by the Zurich dialog and digital agency Four and is aimed at the B2B target group of electrical planners, installers and architects. An attention-grabbing ad was designed that emphasizes the smartness of the wireless switch, also called Smart Light Control, for Philips Hue and appears in leading trade titles such as ET Elektrotechnik, Haustech or Phase 5. Furthermore, Four has developed digital banners and a brochure highlighting the basic advantages and differences of the two solutions.
In addition, a video designed by Four explains the various installation options of Smart Light Control from Feller in a simple and comprehensible way. The video was published on Feller's YouTube web channel, for example, which enjoys a high level of popularity among the target group with over 8,000 subscribers.
Responsible at Feller: Cello Duff (Marketing Communications Director Buildings Schneider Electric (Switzerland) and Feller); Denise Erni, Field Marketing Manager; Niko Ryhaenen, Future Offer Senior Manager. Responsible at Four: Christian Hansen (strategy/consulting); Daniel Gerber (consulting); Björn Brinkmann (CD text/concept); Philipp Sträuli (CD art); Michelle Müntener (graphics); Beni Fischer (DTP); Regardez (film implementation).
