Foundry and Sennheiser show how sounds change our lives
Foundry's latest international campaign for Sennheiser, entitled "Hear More", explores personal stories that show how soundscapes shape our identity.
The alarm clock ringing in the morning or the typical ringtone of a team call triggers certain emotions in us. Digital media takes the consumption of content to a new level. The "Hear More" campaign encourages people to pause and think about the impact of sound. Various stories show the impact a single sound can have on a life.
"The Sennheiser brand makes products for people who care about immersing themselves in an unadulterated listening experience. But in today's world, there is a high level of anxiety associated with the overwhelming amount of content we are exposed to every day. For us, this is the biggest challenge," explains Anne-Claire Costes, VP Global Marketing & Portfolio Management Sennheiser at the Sonova Group. "'Hear more' is intended to show the effect of sounds and soundscapes on our psyche. So that we listen more consciously and regain our passion for real listening."
With a Manifestofilmseveral short Documentariesdigital banners and a live installation in Australia, the campaign goes beyond the sensory impact of sounds and shows their profound influence on our perception and experience of life.
Following the launch in North America and Australia, the Sennheiser brand is planning to expand the "Hear More" campaign to other markets. This includes measures and events that focus on the therapeutic aspects of sound and invite more people into a world where sounds are not only heard, but also deeply felt.
Responsible at Sennheiser Sonova: Anne-Claire Costes (Global Head of Marketing and Product Management); Jessika Petrusch (Global Head of Content and Campaign); Paul Hughes (Global Head of PR and Influencers). Responsible at Foundry: Alexander Brown (Strategy & Account Lead); Sacha Moser (Chief Creative); Nitin George (Creative Direction); Louis Bouteille (Art Direction); Gregor Wollenweber (Design & Production); Nitin George (Copywriter). Partners: LuxUmbra Film (Production Company); Paulus Bruegmann (Director); Paulus Bruegmann (Photographer); Alex Wyssling (Producer); TonstudioZ (Sound Design).
