Flin gets Atupri's content marketing strategy up and running
Flin and Atupri are creating a content nurturing network that focuses on relevant content. The first topic is "jogging".
With last year's website relaunch, health insurer Atupri also realigned its content marketing. The focus should be on content that is actually searched for and consumed.
As a strategic content marketing partner, Flin supports the implementation of the various focus topics. In close cooperation with the health insurance company, the agency is creating a content nurturing network geared towards maximum relevance, which should literally get the content marketing strategy up and running.
Matching content and offer
The first topic is "jogging". With suitable content, Atupri and Flin want to motivate beginners and returning runners to start running - and thus draw attention to the support for health-promoting measures provided by Atupri's supplementary insurance.
At the heart of the campaign are practical training plans that guide beginners step by step - including weekly training updates by email. The content was developed in close collaboration with fitness coach Niklaus Jud from Unik Sports and Olympic medal winner Markus Ryffel.
"The running story is a successful starting point. In future, we will regularly address new focus topics that are geared towards the needs of our target groups," explains Alana Bienz-Ruchti, communications specialist at Atupri.
Marketing automation is a central element of the collaboration. "We don't want our content to be intrusive," explains Flavio Dal Din, co-founder and project manager at Flin. "Our aim is to automatically guide customers to the right supplementary insurance from Atupri with relevant content."
Responsible at Atupri: Alana Bienz-Ruchti (Communications Specialist), Florence Hauri (Communications Specialist), Sarah Tanner (Communications Specialist). The campaign is now running on Atupri's digital channels. Responsible at Flin: Flavio Dal Din (Project Management and Strategy), Leandra Brun and Lukas Günter (Content Marketing), Larissa Krattinger (Marketing Automation). Partner: Fabio Zahnd (social media content), Silvio Felder (gateB, implementation of marketing automation), Karin Messer (graphics)
