Family for Rivella: Packshots in a new look

A new 10-second commercial forms the emotional centerpiece of the campaign, which will air across various channels during the summer months. Through visual and auditory elements, the spot captures the fizz as the cap is opened, the rising carbonation in the golden liquid, condensation droplets on the iconic bottle, and the moment it’s poured into a glass filled with clinking ice cubes. The spot ends with a final shot of the core product line and the clear brand statement «Make it colorful.».

«The new film and the brand assets featured in it focus entirely on freshness and enjoyment, positioning Rivella as the perfect thirst-quencher.",» "According to Francesco Camenzind, Brand Manager at Rivella,".

The campaign elements are already being used on TV, as online videos, and as display and social media ads. The brand is also back on the air on radio and digital audio: an optimized audio version of the ad was created specifically for this purpose.

Responsible at Rivella Francesco Camenzind (Brand Manager, Rivella), Kevin Bieri (Digital Manager), Marianna Länsitalo (Head of Brand Management, Communication & Digital), Angelika Leemann (Co-Head of Marketing); In charge at Family Svenja Hässig, Jan Walser, Alexandra Niggeler, Marc Ambühl, Severin Binkert, Noam dal Bosco; CGI: RECOM FILM; Creative Director: NICOVANDIECK+; Sound & Music: DE FALCON; Responsible for Nice Noise: Bobby Gertsch (Radio and 3D Spot Production), Nadja Ender (Production Coordination) Account Executive at Havas Media Switzerland Marta Gorska (Account Manager), Christin Tschörner (Head of TV), Marieke Alleleijn (Senior Account Director)