Fairtrade Max Havelaar: In the "Fairbruary", the focus is once again on conscious consumption
Fairtrade Max Havelaar is also calling for the Fairbruary campaign in 2025. The fourth edition is based on a new website, a revised concept and an increased social media presence.
In February, the focus is once again on fair consumption: with the slogan "In February. Simply live fairly." Fairtrade Max Havelaar invites consumers to specifically choose Fairtrade products. Over 3,700 certified products are available in Switzerland - from everyday items to specialties.
This year's campaign brings some new features. An interactive website serves as a central platform with a daily quiz and collection campaigns in which shopping vouchers and product boxes can be won. In addition, the presence on TikTok will be expanded, accompanied by around 30 content creators from the lifestyle, food, sport and comedy sectors. A poster campaign in eight Swiss cities and commercials in cinemas will complement the measures.
The campaign, which was originally developed in Switzerland, is being implemented in Germany, Austria and other European countries for the first time.
