Eyeloveyou gets to the heart of practical relevance for FHNW
Projects with partners from business and industry are a central component of the practice-oriented studies at the FHNW School of Engineering. This proximity to everyday working life forms the core of the campaign "I study at..." developed by Eyeloveyou and aimed at young adults.
Computer science, electrical engineering, iCompetence: The ten fields of engineering study at the FHNW School of Engineering are diverse. Just as diverse are the more than 900 annual projects with partners from business and industry that form a central component of the practice-oriented degree program.
Close to the target group
The campaign takes place where the target group of tech-savvy young adults spends time: On the web, at schools and on public transport. With the regionally played out subjects, attention can be drawn precisely to the exciting courses of study and invitations to the information day can be issued.
Responsible at the Hochschule für Technik FHNW: Sascha Runser (Head of Marketing and Communications). Responsible at Eyeloveyou: Rafael Dietschy (concept, creation), Mike Krüll (concept, text), Christoph Merkt (creation), Martin Sautter (animation), Oliver Kirschbaum (consulting), TWMedia (media).
