Ex Libris and Ruf Lanz open another chapter
After an intensive selection process, Ex Libris has decided to turn a new page: with an eye-catching campaign by Ruf Lanz.
Ex Libris operates 68 stores in German-speaking Switzerland and Switzerland's largest online media store with more than 21 million items. The range includes books, music, movies, games, and more.
In terms of content, the new campaign focuses on books, which traditionally form the core range. 6 million books can be ordered at low prices on exlibris.ch. In addition, delivery is free of postage throughout Switzerland. "More books for your money" is therefore the concise message of the new campaign. It is presented using book titles that are surprisingly different from the norm. The titles are representative of the broad Ex Libris range, from children's books to classics of world literature.
Posters throughout German-speaking Switzerland deliberately target the general public. Large-format advertisements in selected newspapers and magazines are aimed specifically at readers. The campaign is supported by various online measures. On Facebook, for example, the public is currently being asked to create their own book titles - with gratifyingly lively participation.
Responsible at Ex Libris: Oona Grauers (Head of Marketing & Communications), Corinne Niklaus (Content Manager), Romina Huizing (Graphic Designer), Joana Schüpfer (Marketing & Online Manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (creative direction), Dave Schellenberg (art direction), Markus Ruf (text), Anita Roth (consulting), Armin Arnold (DTP). Illustrations: Stephan Dietlicher. Media: The Generation Media (Petra Kreussler, Stephan Kümin).
