Ewz and Ruf Lanz: The climate gives thanks
Ruf Lanz's current campaign focuses on Ewz's commitment to environmental and climate protection in a strikingly animalistic way.
Elektrizitätswerk Zürich Ewz actively makes a significant contribution to environmental protection, climate protection and the energy transition. This is also reflected in the latest study by the Swiss Federal Office of Energy, which named Ewz the most sustainable energy service provider in Switzerland in 2020. For example, Ewz heating solutions reduce CO2 emissions from real estate, Ewz charging solutions enable climate-friendly electromobility, and Ewz solar solutions increase the share of climate-friendly energy.
This commitment to climate and environmental protection is at the heart of the new "Das Klima dank" campaign, which was developed by Ruf Lanz and Ewz in co-creation. In it, penguins, polar bears and seals say thank you in an animal-like way. After all, animals from the polar regions are particularly affected by global warming.
The appearance of the animals started shortly before Christmas. The main advertising media are posters in the formats F4, F200, F12 and E-Panels. A large-format picture gallery with all three motifs on Weinbergstrasse above Zurich's Central is intended to attract additional attention.
Accompanying the climate thanks on the landing page Ewz.ch/dasklimadankt, which provides more in-depth information, as well as on social media.
Responsible at Ewz: Pascal Schaub (Head of Marketing and Communications), Roland Trabadelo (Head of Campaigning and Branding), Katrin Rüesch (Project Manager Campaigning and Branding). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Andreas Hornung, Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). Image processing: Aschmann Klauser. Media: Out of Home Media.
