EWZ and Rod advertise the switch to the Zurich fiber optic network with Motivationals
A swan crosses pink waters, swarmed by butterflies. Two wolves howl at the full moon in front of a dramatic mist-covered forest. A school of dolphins dives through glittering waters - above them the twinkling canopy of stars. "Don't dream your life away - test free fiber optic internet now."
What used to be the calendar slogan, the sugar sachet wisdom or the pompous airbrush poster in the room of adolescent melancholics is now called Motivational and inspires a meaning-seeking audience on social media. This phenomenon forms the basis for the EWZ change campaign created by Rod Kommunikation. The aim is to motivate the population of the city of Zurich to test the EWZ fiber optic network with one of several providers for a month on Zuerinet.ch - free of charge. "Always listen to your heart - test fiber optic internet for free now." The communication campaign entertains the people of Zurich as a poster and online campaign.
Responsible at EWZ: Team Brand & Communication. Idea and implementation: Rod Communication. Media: Konnex, Adisfaction.
