Erdmannpeisker: When workwear goes viral
An extraordinary collaboration with Nelson, the «dancing construction worker,» who wears Hatex workwear out of conviction.
For over three years, Nelson has embodied the Hatex brand with authentic and approachable storytelling. And with astonishing effect: without its own Hatex TikTok channel and without paid posts, Hatex achieved over 16 million views, more than 100,000 likes and an outstanding engagement rate - right in the heart of the target group: the Swiss construction industry.
Nelson also enriches the Hatex Insta account as a collab partner and provides plenty to talk about at trade fairs and events.
Responsible at Hatex Roman Hallwyler (Board of Directors), Nicolas Richert (Co-CEO) Responsible at Erdmannpeisker Gabriel Peisker (Creative Direction), Sybille Erdmann (Consulting), Christina Weisser, (Art Direction), Nelson Jackson (Content Creator), Luc Billaud (Film)
