Erdmannpeisker realizes poster campaign for Happy Day tickets from Swisslos
This year, the Swisslos Happy Day lottery ticket offered various bonus prizes, which Erdmannpeisker showcased in a quick poster campaign.
The Happy Day instant ticket is a classic and is closely linked to the TV show of the same name "Happy Day" on Swiss television. The draw is very well known among the target group and regular customers were to be rewarded for their loyalty this year with various additional prizes.
In addition to the million and the cash prizes, there were 500 Gold Vrenelis to be won in the spring and now, in the fall, REKA checks to coincide with the hiking season. The poster campaign staged by Erdmannpeisker was designed to encourage people in the immediate vicinity of the point of sale to buy a Happy Day ticket.
Responsible at SwisslosRolf Kunz (Head of Marketing & Distribution); Marco Bacchetta (Head of Product Management Lots); Daniela Zwick (Product Management Lots). Responsible at ErdmannpeiskerGabriel Peisker (Creative Direction); Patrick Fawer (Art Direction); Rainer Neusius, Selina Helbling (Consulting); Jenny Ziörjen (Media Design); zipmedia (Media Planning).
