Erdmannpeisker continues Rubellos campaign
The branding campaign for Swisslos scratch-off tickets, which has been running since 2021, is being expanded to include new testimonial spots. The agency in charge, Erdmannpeisker, is focusing entirely on fun.
The Image campaign for Swisslos' various scratch cards was set up as a modular system in 2021. Now four new testimonial spots have been added. In these, too, a wide variety of characters reveal why they like playing scratch cards. The productions are intended to introduce people to the colorful world of scratch cards, convey the fun of scratching, and implicitly show the variety of scratch card products.
"Grab your chance"
The eye-catching scratch-off entry to the films and the activating claim "Pack deine Chance" link the different stories and are thus intended to ensure quick recognition in the third year of the campaign. The new scratch-off ticket Looping kicked off the new spot series. The ticket was advertised on TV, radio, at all Swisslos points of sale and on social media.
Additional spots will follow throughout the year and will spotlight select scratch cards.
Responsible at Swisslos Intercantonal National Lottery: Markus Fischer (Head of Marketing & Distribution), Anouk Grünert (Head of Product Management Lots), Céline Cairoli (Product Management Lots). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction) Christina Weisser, Jenny Ziörjen (Art Direction), Selina Helbling (Consulting), Markenfilm Schweiz, Florian Studer (Producer), Micky Suelzer (Director), Olaf Gardeler (Post-Production), Tobias Gromatzki (Photo/SoMe), Zipmedia (Media Planning).
