Erdmannpeisker: A new campaign roof for scratch cards
Since this spring, Swisslos has been promoting all its scratch-off tickets across all channels under a unified campaign umbrella. The new campaign kicked off with TV spots and posters for the new «Win for Life Deluxe» ticket, and now Erdmannpeisker is following up with four promotional spots for various scratch-off tickets.
The new campaign mechanics are based on witty testimonials in which a wide variety of people tell why they like playing scratch tickets. The surprising presentations are intended to reinforce the positive basic attitude toward scratch cards and to show the variety of products that offers the right card for everyone.
The eye-catching scratch entry to the films as well as the activating claim "Pack deine Chance" connect the different stories. The look is chosen to ensure quick recognition, but still showcase the individual characters of the lots.
The campaigns can be seen prominently on television, in some cases on posters and at Swisslos points of sale.
Responsible at Swisslos Intercantonal National Lottery: Rolf Kunz (Head of Marketing & Distribution), Markus Fischer (Head of Product Management Lotteries), Anouk Grünert (Head of Product Management Tickets). Responsible for ErdmannpeiskerGabriel Peisker, Sybille Erdmann (overall responsibility), Patrick Fawer, Jenny Ziörjen (art direction), Torsten Maas (text), Selina Helbling (consulting), Markenfilm Zürich, Florian Studer (producer), Jungle (director), Zipmedia (media planning).
