Equipe shows great cinema for Quickline
The Zurich agency Equipe promotes Quickline's new TV box.
The special feature of the new TV box from Quickline: Apps such as Netflix, MySports, YouTube or Spotify are integrated directly into the box - and can be accessed at the touch of a button. To promote this TV experience, the Equipe agency launched a broad 360-degree campaign. The idea: Quickline brings the best from the world of entertainment and sports directly to the home. This is precisely what was literally staged in the campaign.
In a TV commercial, protagonists from sports, series and movies are delivered directly to the home in the Quickline van - causing big eyes and lots of joy.
The posters look into living room windows where unusual things are happening. In addition to TV and posters, the campaign is played out primarily online - with display banners and GIFs on social media. POS advertising materials, which draw attention to the new TV box in business outlets, are also an important part of the campaign. The campaign has been running since mid-August and is mainly present in rural areas of German-speaking Switzerland.
