Epiqe realizes membership film for the Swiss Paraplegic Foundation
The Swiss Paraplegic Foundation, in collaboration with the agency Epiqe, has produced a membership promotional video. The result is a quiet and emotional short film that is truly moving.
Every second day, an accident leads to spinal cord injury. The Swiss Paraplegic Foundation supports people with spinal cord injuries and helps them to lead a self-determined life with as much autonomy as possible.
The agency Epiqe from Lucerne is responsible for the new membership film. The brief for the commercial was clear - the motives for joining the membership were to be communicated to potential supporters in an emotional way. In addition, various short versions in 3 languages, including music and voice-over, were to be produced from a director's cut for banners and online advertising slots.
The result is a commercial that is taken directly from life. A girl tells the story of her father from her own perspective and draws parallels with today's society.
The entire campaign was implemented in German, French and Italian and advertised on the Swiss Paraplegic Foundation's website and social media channels.
Responsible at the Swiss Paraplegic FoundationManuela Marra (responsible for cross-media). Responsible at EpiqePatrick Wyss (idea, story, creative director, producer); Luz Müller (DOP); Till Fischer (lighting); Claudia Röhner (make-up artist).
