Emil Frey Digital implements campaign for the launch of Carmarket
The online car marketplace Carmarket was recently launched as part of a campaign developed and implemented by Emil Frey Digital. It is intended to be the only marketplace where vehicles are offered that have been inspected exclusively by experts.
The online car sales platform Carmarket.ch was developed by the specialist trade for the specialist trade and offers customers a wide range of vehicles that have been tested exclusively by car experts. Currently, more than 11,000 vehicles are on offer - and the number is constantly rising. Carmarket.ch guarantees the highest quality for the cars as well as for the advice, sales and additional services.
Professionals at the start
When you celebrate a birthday or Christmas, surprises are great - but when you buy a car, you want to avoid them. This was the idea behind Carmarket's launch campaign: cars without surprises are best bought from professionals. At the center of the communication is a commercial that shows what can happen if you don't buy your new used car from a specialist dealer and have it checked by an expert.
The scenes were shot in a locked parking garage in Zurich with an actor and stunt driver at the wheel. The car, which the protagonist has apparently bought freshly used and celebrates in the commercial according to all the rules of the art of driving, falls apart at the end - thanks to CGI. The idea "No desire for surprises" was also implemented in compressed form on static or lightly animated media.
Professionally distributed
On August 20, 2023, the campaign kicked off with the Sunday primetime TV spot before the daytime news on SRF1, followed by further broadcasts in the weeks that followed on other TV channels with large audiences.
Starting in calendar week 34, posters and a spot on the most popular radio stations, as well as various activities on different social media channels - including YouTube, Facebook and Instagram - complemented the campaign and further spread its message. In addition, the platform will be heavily promoted in the digital sphere.
Furthermore, Carmarket will act as the main sponsor for the ZSC Lions and will be visible on the goalkeeper's helmet and gloves as well as on the players' jerseys and pants. In addition, the brand will be present on the LED Cube in the Swiss Life Arena at every game.
Responsible at Carmarket: Henri Lyon (Managing Director). Responsible at Emil Frey Digital: Lajos Vizner (Agency Management), Guillaume Borel (CD), Markus Binggeli (Overall Management), Gian Andrea Maurizio (AD), Lukas Schmid, Marcel Elsener (Text), Tanea Kapor (Graphics), Roger Shanmugalingam (Head of Layout), Tina Wälti (Head of Social Media Management), Svenja Küng (Social Media Manager), Matteo Vaccari (Head of Translation). Film production: Shining, Stefan Girtanner (production management), Charley Stadler (direction), Timon Schäppi (camera), Jingle Jungle (sound), Trafo.TV (post / CGI). Radio: Jingle Jungle. 3D design: Pulk, Niko Eriksson (CGI animation), Wombat Studios, Lily Metzker (image editing).
