A campaign classic in motion
A good analog idea works just as well in the digital world. This is demonstrated by Komet’s current online campaign for the BZ Berner Zeitung.
For many years, passers-by throughout the canton of Bern have encountered it on billboards and newspaper readers in advertisements: The campaign for the BZ Berner Zeitung and its headlines Berner Oberländer, Thuner Tagblatt and BZ Langenthaler Tagblatt by the advertising agency Komet.
As part of the expansion of the BZ online offering, it is now finding its digital continuation and can now also be seen in the form of display and social ads. With now moving images and new subjects, the campaign proves once again that the BZ Berner Zeitung also reports on world events in politics and business, sports and culture from its own local or regional perspective. Or as the campaign claim says: Always the region first.
Responsible at Tamedia: Patrick Linder (Head of Advertising), Stephan Rickli, Digital Marketing, Angela Senoner, Digital Marketing. Responsible at Komet: Claudia Shatri (Consulting), Jeff Gerber (Creative Direction), Daniel Müller (Text), Roland Zenger (Art Direction), Matthias Batzli (Graphics)
