Real change
Development cooperation works. Not overnight, but in very concrete ways and from generation to generation. That’s what Helvetas’s new campaign shows.
With its new nationwide campaign, the development organization Helvetas makes visible the changes in the lives of people in developing countries. The touching family portraits get close to the people and tell the story of the generations' journey from poverty and hardship to an independent and secure existence. In this way, Helvetas shows how development cooperation works; namely in the long term and over generations.
The motifs show that access to clean drinking water, adequate nutrition and schooling are the essential factors for real change in people's lives.
The campaign developed by Spina's Civil Voices has been running since October 24. Further motifs will follow.
Responsible at Helvetas: Stefan Stolle (Head of Communications&Fundraising). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Steph Huwiler (AD), Susi Kammergruber (text), Barbara Studer (consulting), Simon Opladen (photographer).
