Dosenbach launches cross-media influencer campaign for festival season
The countdown to the festival season is on and this year Dosenbach is once again involved as an official partner of four well-known open-air festivals. In keeping with this, the shoe retailer is launching an official festival shoe collection and is being supported by three prominent faces.
With the Swiss bloggers and it-girls Nives Arrigoni, Alison Liaudat and Minea Blaze, Dosenbach is launching an exclusive "Festival Blogger Collection" featuring the trio's favorite styles for the first time. Each of the three influencers shows different festival looks that emphasize their personal style. The collection, consisting of 30 summer shoe models, is intended to offer something for every fashion taste and increase the anticipation of warm summer festival days, according to the press release.
As part of the "Festival Blogger Collection", Dosenbach has realized an emotional, cross-media campaign from classic advertisements, online cooperations, social media, videos and blog posts to the point of sale and thus manages to pick up the target group on all relevant channels.
This year, Dosenbach is once again presenting itself as a partner of the Open Air St. Gallen, the Gurten Festival in Bern, the Heitere Open Air in Zofingen and the Open Air Gampel in Valais. Further information about the festivals and the Blogger Collection can be found on the specially created microsite Summerfestivals.ch. The "Festival Blogger Collection by Dosenbach" is distributed by Dosenbach via selected stores and the online store.
Responsible at Dosenbach: Marco Greco (Head of Marketing & Communication), Patrizia Fiechter (Team Leader Communication), Zanet Zabarac (Social Media Manager), Manuel Füchslin (Product Owner), Christopher Geisler (Omnichannel). Photography: Nadine Holder. Film: TYMA - The Young Modern Art. Hair & Makeup: Corina Zahner, Thomas Neidhart.
