Experience Switzerland anew - podcast series "Views from the Top" takes you into the world of top events
With the new podcast series «Views from the Top,» Switzerland Tourism and the «Swiss Top Events» association present Switzerland from a fresh perspective. Award-winning podcaster Jack Boswell offers unique insights into world-renowned events such as Art Basel, the Montreux Jazz Festival, and White Turf in St. Moritz. The first episodes are available to listen to starting today.
Today, podcasts are much more than just entertainment - they offer a platform that appeals emotionally and provides deep insights. Switzerland Tourism (ST) and Swiss Top Events (STE) use this format to inspire a global audience of travel and event lovers. The new podcast series "Views from the Top" gets up close and personal with some of Switzerland's most prestigious events, including the Locarno Film Festival, Weltklasse Zürich and the Lucerne Festival. In the first season, consisting of nine episodes, host Jack Boswell, a British podcaster with numerous awards to his name, provides rare insights and talks to the creative minds behind the events.
Global appeal of Swiss events
The selected events such as the Lauberhorn races, the Omega European Masters and the Spengler Cup are not only national highlights, but also radiate far beyond national borders. "Our various communities are spread across the globe and the appeal of our events is almost limitless," say STE Co-Presidents Raphaël Brunschwig and Christoph Joho. The series uses exciting storytelling to create a strong emotional connection with the audience, allowing them to see Switzerland and its events with new eyes. For André Hefti, CMO of ST, the podcast opens up new opportunities in tourism advertising: "We want to use captivating stories to encourage discerning target groups to travel to Switzerland."
Jack Boswell as the voice of the series
Jack Boswell brings his expertise as an experienced presenter of travel and event formats to the table and dedicates each episode to one of Switzerland's outstanding events. In conversation with the people behind the scenes, he reveals the lesser-known but fascinating details that make these events successful worldwide. Listeners can look forward to inspiring personalities and unusual perspectives that provide special access to Swiss event culture.
Publication mode and outlook
The first season comprises nine episodes of 20 to 25 minutes each, which are released in blocks of three episodes per week. This staged publication allows the audience to discover Switzerland and its distinctive top events step by step. A decision on whether to continue the series will be made in December.
The episodes are available on Spotify, Apple Music and YouTube Music
