Formula E for every day
Large route network, in daily use and fast: ZVV draws attention to the e-vehicles in public transport.
The Formula E racing series makes a guest appearance in Zurich. Positioned as an environmentally friendly alternative to Formula 1, next weekend's race is attracting attention. This has prompted the ZVV to draw attention to electric public transport. After all, they are the environmentally friendly alternative in the daily rush hour traffic on Zurich's roads. The idea came from the tbd. agency, photographed by Nicolas Zonvi.
Responsible at the ZVV: Peter Schilde (Marketing Communications), Lukas Tenger (Head of Marketing ZVV). Responsible at tbd.: Tom Seinige, Sandro Nicotera (creation), Susan Bosshard, Alexandra Reis (consulting), Nicolas Zonvi (photo).
