The best Italian lineup for this summer
Many Italians would prefer not to follow the 2018 World Cup, as their Azzurri missed out on participation. But all that's not so bad, since the best Italian team is on the pitch in Rapperswil-Jona anyway - at Auto-Trachsler.
To ensure that the new branch with the Italian brands Abarth, Fiat and Jeep on the upper part of Lake Zurich is the talk of the town, 30-second radio spots are one of the things being done. In addition to F12 posters and the use of social media, an unusual guerrilla campaign is drawing attention to the three-day branch opening.
By the way, the opening ceremony will once again celebrate the Azzurri on the occasion of the 2006 World Cup semi-final and final - with public viewing, pizza, Italian wine and beer.
Responsible at Auto-Trachsler: Lucas Hofer (Managing Director). Responsible at Geyst: Matthias Kadlubsky, Reto Odermatt, Dario de Siena, Marc Capeder, Cyril Schicker (creation), Ariane Piccinno; Renato Pievani (consulting).
