The "Bachelorette" and Sara Bachmann make a stand for dogs' teeth
Contcept Communication has launched an influencer campaign for Pedigree featuring Sara Bachmann, Eli Simic, and bloggers.
Adults brush their teeth three times a day - and often forget about their dogs. Because the fact is: three out of five dogs over the age of three suffer from dental problems.
Pedigree has worked with veterinarians to develop Dentastix and Dentalflex dental care snacks. More than 300 Swiss veterinarians recommend these products to their customers, according to the release. To draw attention to the important dental care for dogs, Pedigree has launched an influencer campaign together with Zurich-based PR agency Contcept Communication.
The presenter Sara Bachmann (formerly "Sara machts") and the current "Bachelorette" Eli Simic are both dog lovers. Together with their dogs Aria and Loveyln, they give the campaign a face with social media and PR measures.
In addition, there is a collaboration with bloggers who also own dogs: Contcept Communication was able to win the bloggers Bestyears, Illivanilli, Mysweetvalentine, Fashion Mistress as well as the blogger Simon Nygard for a collaboration.
