The answer stages the frog for Emser pastilles
Emser lozenges help relieve sore throats. The ad spotlights this classic remedy.
The Romans used to travel to Bad Ems to be cured by the relaxing power of the thermal water there. This has been easier since 1858: with Emser Pastilles, which have been a true classic for sore throats, difficulty swallowing and coughs for over 160 years. In the meantime, the recipe has been developed further and the range has been constantly expanded. Today, Emser Pastilles with the beneficial healing power of natural Emser salt are among the classics among throat remedies.
The agency Die Antwort realized a campaign for its client that gave the expression "I have a frog in my throat" a completely new, surprising meaning.
The campaign is international: it is being used in Germany, Austria and Switzerland and is visible in both digital and analog form as well as at the pharmacy POS.
