The answer has brought the Stonewall Inn bar to Switzerland for ViiV Healthcare
For the Pride events in Zurich and Geneva this summer, Die Antwort brought the Stonewall Inn bar to Switzerland for its client ViiV Healthcare and revisited some of the events that took place in New York 50 years ago.
ViiV Healthcare is a pharmaceutical company dedicated to progress in the treatment and care of people with HIV. The agency brought the legendary Stonewall Inn bar from New York to Switzerland for its client and made a lot of noise at the Prides in Zurich and Geneva.
Similar to 1969, the birth of the militant LGBTIQ movement, which began to loudly defend itself against arbitrary police violence and social exclusion, the agency staged demonstrations at Prides, led by YouTube star Raffa Plastic and drag queen Agyness Champagne, among others.
