The answer works for the economy the Swiss cross to the double plus around
The «AHV and Tax Proposal,» which will be put to a vote on May 19, 2019, is considered one of the most important referendums for the Swiss economy during the current legislative session. The agency Die Antwort won the campaign pitch through a multi-stage selection process. The campaign has now been running for several weeks throughout Switzerland across all channels.
On May 19, 2019, voters will decide on the Federal Act on Tax Reform and AHV Financing (TRAF). The AHV tax bill is a hard-won compromise across almost all political camps in parliament that positively addresses two major challenges to prosperity: corporate tax reform and AHV financing.
The bill finally takes Switzerland one step further in terms of pension provision and company taxation. The AHV tax bill is a balanced overall package that offers benefits for the population and companies. The Federal Council and Parliament recommend that the bill be adopted.
For its new client Economiesuisse, the agency Die Antwort has created a double plus from the Swiss cross - also a plus sign - because, according to the initiators, the proposal combines two major plus points: AHV funding and corporate tax reform.
The Doppelplus campaign is present offline, online and on social media throughout Switzerland. To mark the launch of the campaign, the well-known light artist Gerry Hofstetter also staged a light projection in the Bernese Oberland. In order to illustrate the willingness to work together and the ability to make compromises, members of the Council of States, the National Council and the cantonal government worked together in a highly symbolic way.
