Denner freshens up Switzerland

Following the remodeling of the more than 800 Denner stores throughout Switzerland, the focus of the integral Refresh strategy is now on the expanded fresh product range. At the heart of the campaign is the motto: Denner freshens up everyday life. In addition to the expanded range, the campaign look is also aimed at Denner's new, light-hearted orientation. The heroes are the products themselves. They take center stage and underscore the fresh campaign character with light and lively illustrations. At the same time, the motifs show how everyday life can be freshened up.

The new freshness is played out on posters throughout Switzerland, in ads, banners, digital OOH with animations, social media measures and on the website.

Another new addition to the campaign range is the interactive Freshness Bingo. To go with it, the PinkSquirrel agency has developed a custom-designed app that combines digital and analog campaign elements. The central element of the app is a bingo card. The goal is to collect campaign motifs (apple, cucumber, bread, etc.). The motifs appear on posters, in print, online or in the over 800 Denner stores. The app allows users to take photos of the twelve fresh produce motifs on their smartphone, automatically uploading them to the bingo card with an animation, and thus taking part in the fresh produce bingo.