Deliveries on Tuesday creates an explosion of color at Sihlcity
Just in time for the start of spring, Sihlcity is immersed in a world of color. The «Color Splash» campaign by Deliveries on Tuesday is designed to whet your appetite for more spring, more colors—and more city life.
With a specially developed color visual, the agency stages the theme of spring as a multi-sensory experience. The visuals were created using AI and set in motion - a creative interplay of color, form and digital imagination. The animated splash production not only functions as a campaign visual, but also as an invitation to a new season.
Multichannel communication meets physical experience
In addition to traditional communication tools such as POS posters, LED screens and social media formats, the campaign was enhanced with specially produced film and photo material. At the center of the communication is always the guiding principle "More City. More ...", which is consistently developed further for Sihlcity's brand communication.
The highlight of the campaign is the artistic staging of the space on site: together with the Berlin tape art artist Atau Hámos, a temporary installation was created that brings spring to life visually in Sihlcity. Over the course of six nights, Hámos and his team transformed the area into a colorful sea of pixel flowers. The installation celebrates spring with dynamic color gradients and floral pixel structures.
The implementation was an intensive, collaborative process: DOT closely accompanied the team of artists through all phases of the installation - from the idea to the conception and implementation. The project was also documented on film and edited for social media.
Experience Color Splash through play
Deliveries on Tuesday was also responsible for the communication surrounding the interactive online game, which was launched as part of the campaign and implemented by Marketing Chästli. The aim was to activate visitors in a playful way and reward them with attractive discounts. The visual world of "Color Splash" was adapted to the game format - from the design to the digital approach on social media and on site.
Responsible at Sihlcity, Wincasa: Mara Bonorand (Head of Marketing), Corine Gubler (Marketing Project Manager), Samira Schaub (Marketing Project Manager). Responsible at Deliveries on Tuesday: Maria Brandi (Creative Direction / Strategy), Marcel Renggli (Creative Direction / Visuals) Tape Art Installation: Atau Hámos - Tape Art by Atau, Toni Prediger, Isidor Hámos, Zsolt Ferenczi. Responsible at Marketing Chästli KLG: Florian Milleville (owner). Responsibility at CS Swiss: Kenan Altindag (CEO).
