Dear Creative for Sanitas: Support that strengthens.
The Zurich-based creative studio has translated Sanitas’s philosophy into a new campaign: Health insurance that doesn’t explain how health works—but is there when it counts.
Health is never the same. It changes - from day to day, from person to person. That's why the way you deal with it should fit in with your life. To everyday life, to your individual lifestyle, to your own way of doing things. This is the only way to create the freedom to determine your own health. And that is important - because you know yourself best.
Sanitas stands for this kind of self-determination and sums it up in a clear guiding principle: "You live your life. We've got your back." The campaign shows real life: with ups, downs, chaos - and the beauty of everyday life. The various commercials tell of moments when support counts. Sometimes light, sometimes serious. Just like life.
Individual paths to health
For Sanitas it's more than just a campaign, it's an expression of its attitude: "With Sanitas Vital, the flexible supplementary insurance for every lifestyle and every budget, customers can decide for themselves what suits them best. And with the individual premium supplement, we offer full cover even for pre-existing conditions. We believe in individual paths to health - and that people want to know and decide for themselves what they need," says Kaspar Trachsel, Head Brand & Communication / New Business at Sanitas.
An initial series of video spots and key visuals has been available since the beginning of May. Further content on topics such as Sanitas Vital, individual premium supplements, mental health and the Sanitas Health Forecast will follow over the course of the year. All with a clear message: no matter what happens - you go your own way and Sanitas is there to support you when you need it.
Such is life
In collaboration with Rosas and Co Films, director Bram van Alphen and photographer Per Kasch, a campaign has been created that does away with clichés and shows life as it really is. It focuses on what moves people when it comes to their health - namely self-determination and support. The media strategy and implementation were designed by Webrepublic: with a targeted mix of TV, digital video placements and social media. This makes the campaign message visible where it reaches people in their everyday lives.
Responsible at Sanitas Kaspar Trachsel (Head Brand & Communication / New Business), Valentin Hüsser (Head Branding & Campaigning), Kristina Braun (Marketing Manager), Simone Rolli (Corporate Design Manager), Fiammetta Angehrn (Marketing Manager); Responsible for dear creative René Allemann (Creative Director), Thea Ferretti (Director), Sarah Hepp (Conceptual Designer), Sebastian Panholzer (Senior Copywriter); Responsible for Production Rosas and Co Films: Nadia Rosasco (Owner and Executive Producer), Bram van Alphen (Director); Paul Özgür (DOP); Responsible for Photography Per Kasch; Media: Webrepublic: Michael Nuster (Senior Consultant Media Strategy), Nina Siermann (Account Director).
