Can I smoke you, my friend? Swissveg launches animal welfare campaign
Swissveg, the organization representing the interests of vegetarians and vegans, is launching a campaign in collaboration with Januar Designbüro and Angelink to draw attention to the exploitation of animals in the food industry.
The campaign presents 12 farm animals whose meat is eaten in Switzerland. Four selected farm animals - pigs, chickens, cattle and sheep - are presented in detail, as they are statistically the most frequently killed and eaten animals in Switzerland.
Farm animals are not reduced to the products made from them, but are presented as individual living beings. Animal pictures that are intended to arouse emotions, as well as deliberately provocative but informative texts, are intended to enable the viewer to build up an "emotional" relationship with the animal in a positive way.
The campaign is being launched in three languages and will run throughout Switzerland from January 1, 2020 to December 31, 2020. The first animal, the pig, has been displayed in prominent places throughout Switzerland since the beginning of January. Open questions on the poster are intended to encourage viewers to reflect and question their animal consumption behavior.
