Dachcom for Arres: Solar power meets extreme sports
For the Arres in-roof solar system—an in-house product of the photovoltaic wholesaler Solarmarkt—Dachcom developed the overall communication strategy, including a web hub and video content.
The solar system intelligently replaces roof tiles with solar panels, is quick to install and also looks very good. The Arres core statement "Photovoltaics has never been so fast, intelligent and beautiful" is intended to sum up these product features simply and succinctly.
Authentic brand ambassador
With the Swiss extreme sportsman Ueli Kestenholz, Arres has gained a brand ambassador who fully shares the characteristics of the system. With his sporting achievements, he also stands for speed, intelligence and aesthetics. He also uses the Arres solar system on his own roof. Ueli Kestenholz gives the communication campaign a face, provides action and emotion as the protagonist of the image film and lends the campaign credibility and authenticity as a convinced user.
Web platform with moving image content
The centerpiece of the website is the new web platform developed by Dachcom Arres.ch. It is designed to appeal to the target group with a mixture of technical information and moving image content, thus offering an optimal user experience. The Arres brand logo has also undergone a redesign.
Image and testimonial films, an image brochure, trade fair appearances as well as content, social media and online marketing measures are used.
Responsible at Solarmarkt: David Galeuchtet (Head of Marketing). Responsible agency: Dachcom & Dachcom.Digital.
