Coop and Valencia provide cuddle moments
It's getting cozy again in the living room. Valencia Kommunikation has been commissioned by Coop to promote a fluffy, cuddly campaign.
Coop is launching the "Noëlini Kuschelmomente" promotion in time for the festive season. In return for their stamps, customers receive attractive stuffed animal prizes, some of which have a second use. For example, the stuffed hedgehog can be turned into a blanket and the little sheep into a pillow. A new addition is a soft blanket for adults. The "Noëlini Cuddle Moments" promotion is therefore aimed at both children and adults.
Between festive and promotional
Valencia was responsible for the entire communication of the promotion. From the naming to the visual, which skilfully stages the premiums, to the numerous advertising measures such as POS communication or animated eBoards. A particular challenge was to integrate the promotion into the design of this year's Christmas campaign. Here, the challenge was to find the right mix of atmospheric festive appearance and sales-promoting promotional communication.
Pushed to the long sofa bench
The moving image for the promotion gives the Noëlinis the appropriate stage. Children and adults make themselves comfortable with the Noëlinis on an extra-long couch. This is an excellent opportunity to showcase the additional benefits of the Noëlinis. The footage is used as a TV spot, but also in the cinema and online as a bumper ad. The matching Christmas music comes from Hitmill.
The "Noëlini Cuddle Moments" promotion runs from November 9 to December 24, 2018 at Coop, coop@home, Coop City and Coop Restaurant. Customers receive one collectible stamp for every 10-franc purchase. With 40 collection stamps, you get a Noëlini for free.
Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising & Culinary), Cassandra Zamorano (Head of Advertising Image and Private Label), Noemi Urwyler (Project Manager Market Development), Kathrin Wullschleger (Project Manager Advertising POS), Rahel Kühne (Head of Social Media & Online Campaigning), Anja Matt (Digital Marketing), Linda Anklin (Digital Marketing) Simon Flatt (Head of Media), Karin Heliopoulus (Head of Media Classic), Holger von Ellerts (Senior Project Manager Digital Media). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Iraklis Hungerberg (Senior Account Director), Mirjam Müller (Consultant), Stefanie Wirz (Communications Planner), Sebastian Refardt (Senior Copywriter), Anne Flückiger (Junior Copywriter), Michael Wenk (Art Director), Marc Groth (Motion Designer), Madeleine Knörzer (Graphic Designer), Emanuel Plüss (Head of Polygraphy), Patrick Hublard and Fabian Matz (both Polygraph). Responsible at Wirzfraefelpaal Productions: Adrian Wisard (Director), Stefan Fraefel (Executive Producer), Nina Wirth (Producer), Rahel Schneebeli (Production Assistant). Responsible at HitMill: Georg Schlunegger (Composer & Producer), Fred Herrmann (Producer), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management).
