Contexta creates new spring campaign for Coop Bau+Hobby
In short slice-of-life stories, Coop Bau+Hobby shows its spring products exactly when people need them most.
With spring awakens not only nature, but also people. People repair, clean, care for, plant, and finally enjoy. And because people are people, things often don't go quite right. In precisely these imperfect moments, Coop Bau+Hobby's spring campaign proves in a charming way that its range of products is just that little bit closer to life. True to the motto: We help make.
"It was important to us that we set an accent and expand our leading position," says Zorica Jurkovic, Project Manager Advertising Coop Bau+Hobby. "Our brand is allowed to be a bit fresher than before. We are very satisfied with the result."
The cross-media campaign includes TV spots, social video, print, online and POS advertising media and has been on air since the middle of last month to coincide with the start of spring.
Responsible at Coop Bau+Hobby: Zorica Jurkovic (Project Manager Advertising Bau+Hobby. Responsible agency: Contexta. Production: Stories; directed by Dennis Ledergerber. Recording studio: The Cover Media, Basel. Media: TW Media
