Contexta stages SBB as a mobility service provider
A new campaign by the Bern-based agency aims to show that SBB has a lot to offer even off the rails.
SBB is positioning itself as a mobility service provider that gets people further away from the rails. From car sharing and the P+Rail ticket app to renting electric scooters, SBB makes door-to-door travel easy. However, many Swiss people are not yet aware of these modern combined mobility services. To change this, the Berne-based communications agency Contexta and SBB have jointly developed a new campaign.
https://www.youtube.com/watch?v=GPS6anN8MI0&feature=youtu.be
In just a few seconds, the campaign aims to convey the entire range of combined mobility services and their benefits in an entertaining way. Film lovers will recognize in it the touch of Snatch or the Famous last words. "Cleverly done!" thinks Reto Meissner, Head of Marketing Communications at SBB. "The campaign shows that we want to offer our customers mobility solutions beyond rail together with our partners."
Responsible at SBB: Reto Meissner (Head of Marketing Communications), Dominique Eggel and Astrid Stroemnes (Communications Managers), Sandra Graf (Media), Thomas Schmid (Campaign Manager), Urs Plattner (Production); Responsible agency: Contexta AG; Production: stories AG; Director: Michael Fueter; Camera/Photography: Pascal Walder; Sound/Music: Blood, Timo Blunck, Michael Robb, Robert Hosp; Animation: Elias Burkhalter; Image Editing: Süsstrunk & Jericke.
