In collaboration with Neu Creative Agency, Comparis presents a new communication campaign that takes a clear stand against emotional advertising. Since its foundation in 1996, Comparis has developed into a broad ecosystem for independent comparison services and services in numerous areas of life. This fall, the company is specifically positioning itself as an unobtrusive platform for making informed decisions to save time and money.
The campaign "Don't listen to advertising. Look at Comparis." campaign is being launched for the health insurance switching season and clearly stands out from the usually emotionally charged campaigns. Instead of emotions, Comparis focuses on facts. The brand promise is based on the conviction that emotions are often not a good advisor when making important decisions. By reducing emotional factors, the platform enables rational comparisons between different providers.
Comparis found the right agency partner through an objective comparison: Neu Creative Agency is now responsible for the long-term communication strategy. The campaign raises the brand's profile even with the increasing diversity of its offering.
Responsible at Comparis: Florian Heckendorn (Corporate Communications), Oona Grauers, Alessia Quaglia, Elisabeth Rizzi. Responsible at Neu Creative Agency: Simon Rehsche, Nico Ammann, Fabienne Schoberth, Sandy Pfuhl, Adrian Staehelin, Pian Gumpp, Adriana Stepanov, Bettina Beyeler, Jacqueline Hugentobler, Fadi Nemr.
