Cavalcade makes hands dance for Swissquote campaign
Swissquote has commissioned the agency Cavalcade to develop an international campaign focused on the 27 cryptocurrencies the bank now offers.
Swissquote is supposed to stand for the security of a bank for cryptos that are always at hand. That's why Cavalcade has developed a concept around a "groovy" hand that dances in the world of crypto possibilities.
Swissquote thus directly addresses a target audience that is interested in cryptos, is young and connected, and feels very comfortable in 3D worlds. The design was produced by Artbox and implemented by Studio Mitsi.
The campaign will be used internationally in TV, print, digital and social networks.
Responsible at Swissquote: Jan De Schepper (Chief Sales and Marketing Officer), Romain Le Baud (Head Marketing), Leslie Bronsztejn (Brand Marketing Manager), Aldo Fortis (Head of Brand Creation & Development), Fanny Vario (Brand Manager). Responsible at Cavalcade: David von Ritter (Creative Director), David Lesage (Art Director Photo), Camille Natalini (Graphic Designer), Simon Muñoz (Graphic Designer), Samuel Leurs (Motion Designer), Nina Hugentobler (Client Director), Maxime Fiechter (Senior Account Manager), Katia Lallart (Account Manager). Production spot and print: Studio Mitsi (design and animation), Kloaq (audio design, sound), Artbox / Center for Creation (production), Jessica Iken (producer), Rosa Winkelman (producer).
