Campbell & Jones and Microsoft Switzerland with new cloud campaign

Microsoft Switzerland has launched the third part of its campaign to highlight the importance of its local data centers in Zurich and Geneva. The focus is on the benefits of cloud technology for the Swiss healthcare industry, with Balgrist University Hospital as a showcase example. "Technological advances expand surgeons' capabilities, leading to better patient care," says Prof. Mazda Farshad, MD, Medical Director of Balgrist University Hospital. With this and other video testimonials, Microsoft Switzerland this week launched the third part of the campaign around its four data centers in the Zurich and Geneva regions. These are the heart of Microsoft's cloud infrastructure in Switzerland.

However, the campaign emphasizes not only the role of technology itself, but also its direct benefits for people in their work in the healthcare industry and for patients.

Previously, the campaign highlighted the role that technology plays for the financial sector for companies such as Bank Avera or for retailers and Migros. The campaign was developed by the Microsoft Switzerland marketing team in collaboration with the Campbell & Jones agency.