BuzzBrothers Brings Sennheiser Sound to Life
Following an international pitch, Sennheiser selected the creative agency BuzzBrothers as its global lead creative partner for Consumer Hearing. Together, they developed the new brand platform and the international campaign «Get Your Sound Revelation.».
Sennheiser and BuzzBrothers: A Campaign That Brings Sound to Life
Following an international pitch, Sennheiser selected the creative agency BuzzBrothers as its global lead creative partner for Consumer Hearing. Together, they developed a new brand platform and brought it to life for the first time in an international campaign—led by the launch of the Momentum 5 Wireless and the new Momentum 5 True Wireless Earbuds. The Sennheiser-BuzzBrothers campaign faces a key challenge: making the brand’s exceptional sound quality relevant and desirable to a broader, younger, and more female audience.
Sennheiser is one of the best-known names in the world of audio, especially among audiophiles. The new brand platform now brings together two aspects that are inextricably linked for the brand: technical precision and the emotional power of sound.
Three strategic pillars as a foundation
This brand essence is based on three strategic pillars: «Truth in Sound» represents the commitment to reproduce sound exactly as the artists intended. «Heritage of No-Compromise» refers to the brand’s German engineering tradition. And «Immersion. Unrivalled.» describes the experience of being completely immersed in music.
«Get Your Sound Revelation»: When Music Turns Everyday Life into a Stage
The launch campaign for the Momentum 5 Wireless brings this strategy to life creatively for the first time. It all started with a question: How can we make visible a difference that you can actually only hear? The answer: «Get Your Sound Revelation.» The campaign showcases the transformative power of music. In everyday situations—such as commuting, waiting, or being on the go—music isn’t just heard, it’s felt—a whole new world opens up, and an ordinary moment becomes a musical experience.
From the very beginning, the creative concept was developed with different markets and music cultures in mind. A variety of venues, talents, and music genres allow for local adaptations, while the core concept and brand identity remain consistent worldwide.
More than 170 assets for the global rollout
In addition to five hero prints and two master films, a global toolkit with more than 170 assets was created. These include, among other things, a product key visual and a 3D product film, lifestyle and still-life content, digital and performance media assets, packaging, and the digital product experience on the Sennheiser website.
BuzzBrothers is an independent, owner-managed creative agency headquartered in Geneva with additional offices in Zurich and Paris. With approximately 150 employees from more than 20 countries, the agency provides strategic and creative support to national and international brands throughout the entire customer journey—from brand strategies and communication platforms to employer branding, integrated campaigns, and digital activations.
For more information on the new Sennheiser campaign and the Momentum 5 products, visit https://www.sennheiser.com.
Responsible at Sennheiser: Global Marketing & Portfolio Leader: Tim Bosmans. Senior Category Director: Johann Evanno. Senior Brand and Sustainability Leader: Nathalie Erazmus. Brand Management FMCF & OTC: Anaïs Ruether. Director, Global Brand and Creative Studio: Jessika Petrusch. Agency: BuzzBrothers. Photographer and Director: Sam Wright. Represented and produced by: LGA Management. Film Post-Production: One Hundred Berlin. KV Post-Production: Studio Vingt-six.
