Bühler&Bühler advertises Swisscom TV by direct mailing
What was Alfred Hitchcock afraid of? The answer can be found in the Swisscom TV quiz, which was sent to approximately 500,000 Swisscom customers. The Bühler&Bühler agency created a direct mail campaign featuring a card game to promote Swisscom TV.
How do you get customers excited about TV subscriptions when their desire for their own four walls may have dwindled after the lockdown? With a story that surprises and brings the offer to life in its very form. That's why Bühler&Bühler is relying on tangible gamification in its Swisscom summer campaign: a TV quiz as a gift and companion to the offer. The card set is intended to provide variety and at the same time reflect the diversity of Swisscom TV.
"We wanted to create a mailing that customers would enjoy engaging with and that would offer them special added value," says Raffaela von Gunten, Senior Consultant and member of the GL at Bühler&Bühler. The three quiz categories "Movies," "Series," and "Stars" combine 70 questions.
The quiz was sent to around 500,000 existing customers in July.
Responsible at Swisscom: Franziska Reusser (Interaction Marketing Manager); Alexander Möckli (Head of Campaigning). Responsible at Bühler&Bühler: Doris Bühler (Creative Director); Raffaela von Gunten (Senior Consultant); Osman Bayindir (Consultant); Rebecca Knobel, Marielle Roth (Text & New Media Producer); Salvatore Viola (Junior Art Director); Lea Fontana, Kristina Kuenzer (Designers).
