Bühler&Bühler stirs up strong emotions for the Binelli Group
Binelli Group is waiving all lease payments through the end of January 2023 for customers who purchase a new car. Bühler&Bühler has developed an engaging online campaign to promote this one-time offer. The campaign is being rolled out across digital channels and focuses on the strong emotions experienced when picking up a new car.
For the past five years, Bühler&Bühler has been responsible as lead agency for the appearance of Binelli Group, the largest Swiss BMW and Mini Group partner. In addition to social media, digital and haptic advertising media, this also includes the twice-yearly print magazine Moves. In addition to the wide range of vehicles, the focus of communication is on the excellent 5-star service.
The latest campaign promotes a one-off promotion with several leasing installments given away. Large faces form the basis for this. Cleverly placed exclamations such as "Oha!", "Wow!" or "OMG!" are intended to make the joy clear and show the reactions that the Binelli Group's promotion can evoke in customers.
"bühler&bühler understood our ideas right away and created a very special campaign that stands out and is a joy to watch," says Katrina Wenger, CMO of Binelli Group. The visuals will be played out on various digital channels: online banners, social media, social ads, website and newsletter. The campaign and offer will run until September 30, 2022.
Responsible at Bühler&Bühler: Raphael Bühler (CEO & Partner), Stephanie Geiger (Creative Direction), Jan Gross (Consulting & Text), Salvatore Viola (Design). Responsible at Binelli Group
Katrina Wenger (Group CMO), Julian Dubacher (Marketing Manager).
