Bühler & Bühler and Viseca start joint journey
The best way to prepare for vacation? As a leading company in the payment card sector, Viseca Card Services SA offers the perfect travel companion. The Zurich-based creative agency Bühler & Bühler highlighted this in a surprising dialogue campaign.
Vacations can be better enjoyed with a sense of security and freedom. But what if the flight is cancelled? Your suitcase doesn't arrive? What if there is damage to the rental car? If you book everything with a corresponding Viseca credit card, you are automatically insured for such cases.
The credit cards with the comprehensive services are available from Viseca partner banks. Buhler & Buhler has set up a modularly adaptable campaign for them. The activating direct mailing optimally prepares the banks' existing customers for the vacation season - with added value. The reusable travel pouch contains a plan which navigates through the insurance services with storytelling and illustrations.
"From the idea to the realization to the implementation - Bühler & Bühler was the perfect sparring partner you could wish for." is how Mike Massoli, Senior Campaign Manager at Viseca Payment Services SA, assesses the first collaboration with the agency as a successful start for the further joint journey.
