Branding wall from 20 Minuten live for the first time - for Swissmilk
The relaunch of 20 Minuten, which has been live since early October, also enables new advertising formats. In collaboration with Swissmilk, the new “Branding Wall” format was used for the first time on December 2, 2025.
With the relaunch and the new design of 20 Minuten, the page is now centered on desktop instead of left-aligned. This allows advertisers to use the new branding wall to display their advertising in the entire space behind the editorial section. This guarantees maximum attention. The format was used for the first time on December 2 with the customer Swissmilk.Krister Koplimets, Head of Ad Products & Data at 20 Minuten: "The new advertising format offers advertisers the entire space behind the editorial content and thus ensures a high level of presence without impairing the user's reading flow."
Alessandro Giuliano, Managing Director of Ceres Media: "Bold ideas deserve bold stages. With the Branding Wall, together with Swissmilk and 20 minutes a strong statement for creative innovation. The impressive presence of this format creates the ideal stage for Advent calendar baking: Naturally with butter - and underlines our claim to always be one step ahead."
