Brack.ch reveals the secret of the wish lists
What happens in a girl's imagination in Brack.ch's "parcel factory"? An imaginative wish list story of a little girl is at the center of this year's Brack.ch Christmas campaign - developed by Compresso and Zimmermann Communications.
There are few things more magical for children in the run-up to Christmas than writing their Christmas Eve wish list. In a 48-second film, Brack.ch shows the logistics center in Willisau during the pre-Christmas period. The voice of nine-year-old Uma guides viewers through the film, which transforms the logistics center into a childlike illusion of a Christmas parcel factory in the very first seconds.
It is only in the final moments of the movie that it becomes clear who the girl is telling the story to. In the living room at home, the little brother listens to the magical story with wide eyes and full of anticipation, while both children are busy making their wish lists.
The film and its media-specific cut-downs are the focus of the broad-based Christmas campaign, which was once again developed this year by Compresso and Zimmermann Communications.
The campaign was filmed last Advent in order to tell the authentic story of the Brack.ch logistics center during the Christmas season, the agencies explain in a joint press release. "Despite all the childlike illusion and Christmas magic with which the campaign aims to inspire, it is nevertheless real and authentic. From the filming location to the employees who can be seen. Admittedly, the alpaca is cast," explains Sandrine Knechtli, Head of Marketing Communications at Brack.ch, with a grin.
An OOH campaign, in which the two children Uma and Luis write their wish lists, as well as numerous online and social media content round off the Christmas campaign.
Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Marketing Communications), Olivier Pasche (Head of Marketing Creation). Responsible at Compresso: Fridolin Stauffacher (overall responsibility), Michelle Müller (project management), Luisa Villiger (consulting). Responsible at Zimmermann Communications: Rolf Zimmermann (Strategy/Art Buying), Christoff Strukamp (Creative Direction), Julia Hofmann (Art Direction), Sonja Zimmerli (Digital Art Direction). Film production: Markenfilm Schweiz, Joel Scheidegger (Executive Producer), Simon Nagel (Director), Simon Drescher (Cinematographer), Atelier Lomann (Art Department), Spacetrain (Music). Photo production: Lena Hogekamp (photographer), Anatol Lauschke (assistant).
