Bold for Fust: Things are going well at home
Fust is very approachable for its new advertising campaign. In various everyday situations and with a little wink, Bold shows: Fust is somehow always there, whatever it needs. So that we can rely on it: It works at home.
Toast in the morning, quick laundry and vacuuming at the home office before heading to the home theater in the evening with popcorn from the microwave: there are numerous touchpoints with potential Fust products in our everyday lives. From electric toothbrushes to fitted kitchens - the campaign aims to show that there is almost nothing that the specialist retailer cannot offer.
In short: Fust is there when it comes to electrical household appliances. With quality products, personal commitment and expertise, Fust ensures that electrical household appliances are the least of consumers' problems. Because everyday life is challenging enough.
The insight became the guiding principle of the new advertising campaign: "Home is the place to be". The campaign also dives into the world and four walls of customers - with familiar, authentic everyday situations. Accordingly, the realizations focus on people and show that Fust is always present somewhere. And also there when things aren't going well.
Bold is responsible for the idea, concept and implementation. The campaign is now on air with a wide range of web media from OOH and print to TV commercials and a variety of online measures.
Responsible at Bold: (concept, strategy, implementation). Responsible at Fust: Nicole Hatt (Head of Brand Management). Film production: Stories, Director; Fröhlich, DOP; Fabian Kimoto, Executive Producer; Yves Bollag, Head of Production; Michèle Seligmann, Producer; Rhea Mandanis, Editor; Föhlich, Colorist; Fabian Kimoto, Voicerecording, Mix & Sound Design; Jingle Jungle. Photography: Patrik Lindén.
