Bold: That's what I'm looking for
If you understand what drives trend-conscious shoppers, you can offer them exactly what they’re looking for. With a brand refresh and a new visual identity, the deals app Qoqa is launching its latest campaign. The eye-catching campaign elements, created by Bold, are now live both online and offline.
Users of the Qoqa shopping app can find new, limited offers every day. As a result, it is now not only popular with its broad community in French-speaking Switzerland, but also beyond the border.
With a refreshed look and a strong advertising campaign, the shopping app is sharpening its focus on users outside French-speaking Switzerland. The new campaign is intended to open the doors to a world of shopping gems and at the same time show the app's wide range of offers. So that, as the claim points out, they only have one option left: "The Qoqa for me".
The Bold agency, which has been the lead agency for the platform in German-speaking Switzerland since 2021, is responsible for the concept and implementation. The wide-ranging advertising materials reach their target groups via a variety of channels. The subjects are now on air in the densely scattered TV and poster campaign as well as in comprehensive DOOH and online measures.
Responsible at Qoqa Services: Nina Bühlmann, Line Labie, Mathieu Pereira, Christoph Karcher. Responsible agency: Bold. TV spot production: Boom Creative Studio.
