Blended and Simonhofer Creative create the world of Rüedu
Kosta Stathakis of Blended and Simon Hofer of Simonhofer Creative are creating the world of Rüedu: Blended designed the logo and 3D visualizations, while Simon Hofer developed the communication materials and the campaign.
Rüedu is a modern neighborhood store in the form of a wooden container. The concept is sustainable: local and fresh food, initially in four containers in and around Bern, is sold to women and men. The Rüedu container requires no staff and offers what you really need to live - just like the corner store used to. The opening of the sustainable food concept is planned for July 4, 2020 at Wylerstrasse 34 in Bern, the headquarters of Rüedu. The six-strong team will be opening stores at three other locations in the near future.
Responsible at Rüedu: Tom Winter Jürg Burri. Responsible at Blended: Kosta Stathakis (art direction and graphics). Responsible at Simonhofer Creative: Simon Hofer (creative direction, art direction); Reto Andreoli (photography); Patrick Salonen (image processing); Oli Hallberg (graphics). Printing: Aquaprint Beschriftungen, Bossbern.
