Batman & Co. buy their equipment from Koch
The Dachcom agency developed the launch campaign for the new Koch online store.
The campaign for construction supplier Koch shows in a tongue-in-cheek way that the Koch ONLINE SHOP was made for real professionals. Whether Batman, James Bond, Mr. Grey or Thor - professionals from very different fields buy their equipment from Koch.
The new campaign was so well received by Koch employees that further ideas were collected internally and additional subjects were implemented.
The striking subjects were used as advertisements in specialist magazines, as banners on specialist portals and on internal channels.
Responsible at Koch Group: Team Marketing. Responsible at Dachcom: Team Winterthur.
