Basel West helps Mazzei recruit skilled workers
The Aargau-based painting company Mazzei is pleased with the growing demand, but has had trouble recruiting qualified workers. In collaboration with Basel West, the company held a workshop with all its employees—and produced some videos.
Because existing employees are the most credible ambassadors for new ones, they gave personal statements on short videos about their motivation to work at Mazzei. The nine videos have an authentic effect and make the company's philosophy and friendly team spirit tangible. Employees posted daily quotes about the company spirit and videos on social media and via their personal WhatsApp contacts. In one month, more than 40,000 contacts were reached, leading to 31 qualified applications and ultimately three hires.
On a Landing page interested parties could inform themselves about the company and the job profiles and watch all videos of the employees. Accompanying job advertisements appeared in print and online media, dialect posters in the area emphasized the proximity of the employer Mazzei.
The campaign can be considered a success on three levels: The involvement of the staff strengthens internal identification and team building, Mazzei finds the competent employees it is looking for and at the same time strengthens its image as a regional painting company; as a result, new customers have also been acquired.
Responsible at Mazzei painting color concepts: Claudio Mazzei & 8 employees. Responsible at Basel West: Thomas Aerni (consulting and conception).
