Atoll and Leonteq: Origami Digital Campaign for Asia
A digital campaign is empowering wealth managers in Hong Kong and Singapore to reach their full potential—with financial products from Leonteq.
Structured Products Take Center Stage in Leonteq's Digital Campaign
The Swiss fintech company Leonteq has expanded its offices in Hong Kong and Singapore into key pillars for the Asian growth region. The Leonteq digital campaign, developed by the Zurich-based communications agency Atoll, is specifically targeted at independent wealth managers in these two highly regulated markets. In these markets, structured products are considered a stable, well-established component of professional wealth management.
In particular, so-called Actively Managed Certificates—AMCs for short—are expected to become better known among independent asset managers. These instruments allow for rapid portfolio adjustments while enabling highly specific investment strategies. Leonteq’s AMC offering therefore forms the core of the campaign.
Origami as a visual motif
For the digital campaign, Atoll developed visuals that are immediately associated with an Asian tradition in Hong Kong and Singapore: origami. The stylized paper figures combine design precision with cultural roots—and thus convey the value proposition of Leonteq’s financial products in a visual way.
The connection to locally known animal species draws additional attention. The iconic beak of the black-faced spoonbill is well known in Hong Kong, while the crimson sunbird is Singapore’s unofficial national bird. Both motifs appear as origami figures in the promotional materials.
A mix of static and dynamic advertising materials
The English-language campaign relies on a mix of static and dynamic advertising materials. It is being run through direct bookings on the major financial portals, as well as programmatically and via LinkedIn. Media planning is handled by ptarmigan media.
With this combination of culturally rich visual language and precise media planning, Leonteq is positioning its AMC offering in two of Asia’s most important financial centers—thereby making Atoll a creative partner for internationally oriented B2B communication.
Responsible at Leonteq Securities: Katja Karpf (Marketing & Communications Specialist), Céline Niederberger (Digital Marketing Analyst), Maria Carvalho (Senior Graphic Designer), Dominik Ruggli (Head of Investor Relations, Communications & Marketing); responsible at Atoll: Axel Eckstein, Alexander Kranz-Mars; Media: ptarmigan media
